Winter has to China construction machinery industry_Industry News

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Winter has to China construction machinery industry

Time: 2016-01-22 View: 506 Burst:

n the first half of 2015, 18 listed construction machinery and key parts construction machinery companies completed business revenue of 500.09 billion yuan, down 29.31% from 77.44 billion yuan in the first half of 2014. The 18 listed companies lost an overall net profit of 590 million yuan in the first half, down 114.89 percent from the first half of 2014, when the profit was 3.96 billion yuan. Nine are losing money and the industry is in a deep slump.
An official from the China construction machinery industry association, who did not want to be named, told caijing state weekly that the cost of overseas factories was accounted for because of rising labor costs and idle capacity, as well as the popularity of earlier years. The sequelae brought by zero down payment made the construction machinery industry the first industry with large losses in the equipment industry.
The harsh reality forces the enterprise to actively seek a turnround path. The basic idea revolves around; Made in China 2025 will carry out strategic transformation adjustment, and some will make deep adjustments, such as increasing market services and investment in core components through the adjustment of business model, such as liugong. Some carry on width adjustment, diversiform development path.
Industry insiders say that Chinese construction machinery companies should also actively explore regions such as southeast Asia and South America, where Chinese products are competitive and have potential to be tapped. A variety of approaches go hand in hand, can hope to cross winter.
A firm; To go out
The domestic market demand for construction machinery is a significant cause leading to the industry's large-scale loss, so it is inevitable to expand the overseas market.
In the first half of 2015, Chinese construction machinery companies have made considerable achievements in overseas markets. Xugong has received orders for thousands of equipment in the Middle East, while zoomlion has received an order of 80 million yuan in the Indian market. But overall, the overseas market still has greater room for expansion.
In terms of operating income, sany's share of overseas sales in the first half of 2015 was 39.70 percent, followed by yamanghe intelligent's 39.37 percent. The remaining six companies, such as zoomlion and xugong machinery, accounted for not only a small proportion of overseas sales revenue, but also a year-on-year decline, with the largest decline of yamashita shares at 25.95 percent.
Huang zhaohua, a partner at Beijing zhenglijunce management consulting co., told China business week that construction machinery companies should use more. The strategy of One Belt And One Road is to increase the proportion of overseas sales through various ways, such as chinese-funded outbound projects, foreign aid projects and localized factories, and to strengthen the expansion of markets in southeast Asia, central Asia, Africa and South America.
India is a particularly interesting overseas market. Wu yunfeng, the former chairman of sany India, told China business week that Chinese cranes now sell in India at higher prices than those of Japanese companies, and are expected to grow in India.
Industry insiders remind that domestic construction machinery enterprises can no longer rely on the traditional low-price marketing strategies in the past, and they need to pay more attention to product quality. Only by focusing on brand building can they make way for more and more progress.
upgrading
Product renewal is also an important way for engineering machinery enterprises to stop loss and turn profit.
In May 2014, the ministry of environmental protection (mep) and the general administration of quality supervision, inspection and quarantine (aqsiq) jointly issued the "emission limits and measurement methods of diesel exhaust pollutants for non-road mobile machinery", which clearly pointed out that the "emission limits and measurement methods for diesel exhaust pollutants for non-road mobile machinery" were abolished from April 1, 2016.
; Non-road machinery will be subject to the third national emission standard on April 1, 2016, and the engine under the third national emission standard will be stopped on October 1, 2015. That means about 2.5 million old machines will be phased out, the China construction machinery industry association said. Among them, more than 1.4 million old machines fall under the emission standards of national level I and below, and about 1 million old machines of national level ii. The quantity of these equipments accounts for more than one third of the domestic construction machinery market.
Although this market cake is very attractive, it involves state subsidies or up to 100 billion yuan. One step in place is still more difficult, only part of the update.
It is worth mentioning that the abnormal import trade may weaken the sales volume of engineering machinery enterprises. According to the statistics of China construction machinery industry association, more than 8,000 excavators were imported in the first nine months of 2015, among which more than 7,400 were from Japan. The average import price of this part was only 39,300 usd, which is only about one quarter of the import price of a single excavator from South Korea.
China construction machinery industry association,; Such cheap imports of excavators are considered abnormal trade. During the year, the sales volume of the abnormal imported excavators was 89 thousand, while the sales volume of the whole domestic excavators was 60 thousand, including the export sales. They are trying to cooperate with the relevant government departments to ban the sale of this part of machine.
Extended service
'there aren't many opportunities for incremental growth,' Mr. Huang said. The quantity of construction machinery has reached its peak. But as long as construction machinery users use the machines, there will be demand for new parts, such as post-market business.
From the perspective of development trend, the future sales revenue structure of construction machinery enterprises will largely come from the post-market. Qi jun, President of the China construction machinery industry association, has said the post-market for construction machinery includes in-service, maintenance, leasing and remanufacturing. With increasingly diversified customer needs, relevant services will naturally develop rapidly and the potential of the post-market is huge.
Huang estimated that 30% to 40% of the future sales revenue of construction machinery enterprises will come from parts sales business and 30% to 40% from financial and other businesses. The rest may be contributed by the sale of new machines.
Want to do a good job after the market business, make its become an enterprise truly a main income source, must deal with owner to maintain consciousness to be poor, the problem that serves hard door-to-door. An agent in charge of xugong shares told caijing state weekly that the maintenance awareness of users of construction machinery is not very strong, construction machinery can not come to the 4S shop for maintenance, only door-to-door service. ; But originally negotiated price, the owner may not give you, or cut down the price, want or not? Moreover, users of construction machinery do not have to go to the main machine factory to buy parts, so it is not clear how much the latter market business is Shared with the main machine factory.
Industry insiders said that the post-market is a corporate profit entity and a yardstick to measure the maturity of a national construction machinery market. Technical innovation will be a key step for Chinese construction machinery enterprises to speed up the construction of their own post-market. Only more innovative design and technology patents can guarantee the post-market profits.